Weekly Roasts: POMA and Verve

Discover two new coffee releases: a washed Ecuadorian roast from POMA COFFEE with bright acidity, and a natural Panama Gesha from Verve Coffee Roasters with a radiant flavor profile.

Dear coffee lovers,

Welcome back to Weekly Roasts! Before we get started, here’s a few findings that piqued my interest this week. Hope you enjoy:

• M35’s first look at their work on Nike’s new Calling All Runners campaign.

• USM Haller’s experimental configurations of their modular furniture systems, currently on display at their Shanghai showroom.

• Canyon Coffee’s limited-edition artist series coffee bags in collaboration with the renowned JB Blunke Estate.

Ready for this week’s new roasts? We’ve got two standout coffees: a refined, washed Ecuadorian Typica Mejorado from POMA COFFEE in Copenhagen, Denmark, and a lively, natural Panamanian Gesha from Verve Coffee Roasters in California, USA. Let’s dive in! 👀

The daily sipper

Finca Soledad from POMA

Finca Soledad

• Roaster: POMA COFFEE

• Origin: Imbabura, Ecuador

• Producer: Pepe Jijon, Finca Soledad

• Variety: Typica Mejorado

• Notes: Strawberry Cotton Candy, White Peach, Tropical Fruit, Florals

• Process: Washed

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Note from the roaster:

Finca Soledad is owned and run by José Ignacio “Pepe” Jijón—a former Ecuadorian mountaineer now devoted to coffee farming with deep environmental purpose. On a recent research trip we explored his shading, leaf analysis, and foliar nutrition practices and were able to secure a few exceptional lots, including this Typica Mejorado Florcita.

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Recommended brewing methods:
Hario V60 · Origami Dripper · Cafec Flower Dripper · Hario Switch · AeroPress

👀 Get this coffee →
👀 More coffee from POMA →

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The wild one

Graciano Cruz from Verve

Graciano Cruz

• Roaster: Verve Coffee Roasters

• Origin: Chiriquí Province, Panama

• Producer: Graciano Cruz, Emporio Estate

• Variety: Gesha

• Notes: Jasmine, Passion Fruit, White Grape

• Process: Natural

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Note from the roaster:

Graciano Cruz is a legendary and unforgettable figure in the coffee world celebrated not only for his exquisite coffees but also for his curiosity and willingness to experiment. Drawing on his extensive training in microbiology, he crafts coffees that balance terroir and processing with masterful precision. His jovial attitude and lust for life shine through in both his personality and his coffees, which often carry a brightness and sweetness that feel distinctly “Graciano.”

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Recommended brewing methods:
Hario V60 · Orea V4 · Origami Dripper · AeroPress · French press

👀 Get this coffee →
👀 More coffee from Verve →

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Do yourself a favor and check out these amazing coffees before they sell out!

Have a beautiful day,

Jon Hargreaves
Founder of Coffee Club

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Editor: Lexi Deverich
Direction: Huey Melendez & Cortez Artis

More new releases

Want more? Continue reading to discover 3 more newly released coffees! 👀